Lead Generation
No matter what kind of business you own, you're going to need customers. At Bottom Line Marketing we specialize in Lead Generation to feed your business with a steady stream of opportunities and revenue.
What is lead generation? |
Lead generation is the strategic process of capturing interest in a product or service to develop a sales pipeline. Consider a local gym offering a free one-week pass to entice fitness enthusiasts; an e-commerce website giving you a coupon in exchange for joining their email database; or a B2B tech firm hosting a webinar on industry innovations, inviting sign-ups through a landing page. All of these are examples of lead generation.
From physical businesses to online platforms, lead generation creates pathways to connect potential clients or customers to brands, turning curiosity into tangible business opportunities. Below we'll take a look at different lead generation technique and strategies. |
Interactive QuizzesUsing tools like Typeform, you can create interactive questionnaires for your users which will help inform and engage them while providing you with very useful information.
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Gated ContentGated content is a great way to generate leads. Using value added thought leadership content, you can provide something of value in exchange for a user's contact info. Check out all of our content services!
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Lead MagnetsLead magnets are anything that can drive inbound traffic and generate leads. For example offering a template, a competition, or any other exclusive content.
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ChatA manned or automated chat can help you engage and inform users, turning them into leads. 51% of consumers make repeat purchases from businesses that provide live chat support.
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Free ConsultationNeed to generate leads and get them on a call? There's no better way than offering them a free consultation, it's one of the best ways to turn leads into sales for services businesses.
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Newsletter SignupIt's a classic, but getting users to sign up to your newsletter is a great way to generate leads. As a plus, you'll then get to engage them through email marketing.
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